Shangri La Hotels and Resorts has introduced a new campaign designed to reimagine how people travel, blending indulgence, adventure, and self care in curated stays across destinations in the Middle East, Europe, Indian Ocean, India, and the Americas. Called Eat Play Love, the initiative presents a range of experiences tailored for solo travellers, families, and couples who seek more than just a vacation.
The campaign celebrates travel that is both reflective and immersive. It is built around three key themes: Eat, which revolves around culinary exploration; Play, which highlights activities and discovery; and Love, which focuses on wellness and meaningful connection. From cooking with local chefs to guided city tours and spa experiences, each offering is designed to help guests engage deeply with both their surroundings and themselves.
For solo travellers, the collection includes moments of peaceful introspection and cultural engagement. Shangri La Toronto offers a chef led culinary tour through the iconic St. Lawrence Market. Guests are guided through stalls offering artisanal products and are given a gift card to explore the market independently after the session. In New Delhi, guests can enjoy a private sightseeing tour through the historic architecture of Lutyens’ Delhi, capped off with a thoughtful gift in their hotel room. In Dubai, solo guests can begin their day with a rooftop yoga session followed by a moment of calm and hydration, encouraging balance and relaxation in a bustling city.
Families have not been left out of this initiative. Shangri La Colombo brings guests into the heart of Sri Lankan cuisine with a hands on hopper making session in an outdoor kitchen. Families can cook, eat, and share time together in a laid back tropical setting. In Mauritius, the brand offers a guided e bike tour through scenic villages and local markets. Children and adults alike can enjoy cultural stops and delicious snacks as they cycle along the coast. Over in Muscat, families can preserve vacation memories with a personalised Polaroid photoshoot around the resort’s gardens and beaches, receiving prints to take home.
Couples looking to rediscover connection and romance have a wide range of experiences to choose from. In Istanbul, a private dinner overlooking the Bosphorus offers breathtaking views and a fusion menu crafted by the in house chef. In Paris, Shangri La’s CHI Spa presents a rebalancing massage session followed by quiet time in a serene wellness sanctuary. Couples in London can explore local streets with a walking tour that features everything from food tastings to hidden landmarks. These experiences are curated to provide couples with the time and space to enjoy each other’s company while immersing themselves in local culture.
The broader message behind the Eat Play Love campaign is to encourage travellers to engage with destinations in more thoughtful ways. Whether travelling solo, as a family, or with a partner, Shangri La’s new offerings focus on experiences that create stories rather than just itineraries. This new approach reflects a growing global trend where travellers increasingly value emotional connection, cultural depth, and personal well being as essential parts of any journey.
As more people look for experiences that are not only memorable but also meaningful, this campaign positions Shangri La as a hotel group that understands and responds to the evolving expectations of modern travel. With unique offerings across continents and tailored for various types of travellers, Eat Play Love redefines what it means to explore the world.
To stay updated on the latest travel trends, curated stays, and destination tips, follow Travel Moves on Instagram and Facebook.
